Free to Play Business Planning Tool

The 'Top Down' Approach

Planning the business aspects of a Free to Play mobile game is a challenging undertaking. The majority of commonly-used models are based on low-level KPIs such as ARPDAU and retention metrics however using this 'bottom-up' methodology can lead to significant uncertainty, particularly in the early stages of a project when there's little or no actual data to go on. Put simply - the more uncertain variables you base a model on, the greater the likely inaccuracy.

At Kempt & Co we've developed an alternative based on a top-down approach using verifiable third party benchmarks.